Seffie Wells

Aidie London & The Aidie Trust

Seffie is the founder of the Aidie London business and The Aidie Trust charity. Aidie London is a multi-award-winning sustainable luxury British baby brand, the only baby brand in the world whose products are specifically designed to enhance Cognitive function in babies during the early developmental stages. The Aidie Trust is the charity Seffie launched this working alongside Women’s Aid England to distribute care packs, baby essentials and grants to women who have fled domestic abuse with their babies.