Sarah Jordan

Y.O.U Underwear

Sarah is the founder of Y.O.U Underwear that makes soft, stylish, organic cotton underwear for men and women. Sarah was inspired to start Y.O.U after a trip to Uganda in 2016, where she took part in the Uganda Marathon. While volunteering in local villages she came face-to-face with the problems associated with not having underwear. In some communities one in 10 girls miss school on their periods due to a lack of underwear and sanitary products – up to 12 weeks a year! This inspired her to found Y.O.U Underwear on a buy-one-give-two model with the charity Smalls for All.