Lucy Werner

The Wern

PR expert Lucy Werner is founder of The Wern, a specialist communications consultant and training hub for startups and independent brands. She focuses on providing entrepreneurs with affordable publicity and design help, and also hosts workshops, events, podcasts, online courses and talks. Lucy’s first book, ‘Hype Yourself: A No-nonsense PR Tool Kit for Small Businesses’, launched in January.

Having had to deal with health issues affecting her close family, and recently given birth to a baby who needed open heart surgery, Lucy says she sometimes thinks that being the ‘Hype person’ for other people has helped get her through.