Kelly Forbes
A’ARU Collective
https://www.aarucollective.comKelly is the founder of A’ARU Collective, a sustainability-led travel platform committed to rebuilding consumer trust through transparent storytelling and circular economy principles. With a background spanning 25 years in luxury travel : from agent and tour operator to Global Sales Director : she combines industry insight with entrepreneurial vision. A first-class Oxford Brookes graduate and recipient of the Jack Camilleri Award for Outstanding Achievement, she is driven to position A’ARU as the global leader in ethical experiential travel.