Joanna Baker-Rogers

Busy Life Ltd

Former environmental scientist Joanna Baker-Rogers set up her e-commerce business Busy Life Ltd in order to champion her two passions: disability and running. The online gift shop is aimed at consumers with a social and environmental conscience, who want to use their collective purchasing power to do good.

Joanna’s products include her own trademarked range, Diversity Designs™, collections of clothing and accessories to empower and inspire people of every gender, size, shape and ability to run.

Alongside her business, Joanna is a Parkrun volunteer, charity trustee, school exam invigilator and disability researcher.