Jo Baker

Collar Club

Jo is the founder of Collar Club, a sustainable and natural business providing curated subscription boxes for dogs with the selected products chosen to promote other sustainable businesses and introduce people to new brands that they love. A percentage of Collar Club sales goes towards their collars for shelters project, where they make and distribute colourful collars to rescue dogs. Jo is an ambassador for sustainability in business and speaks regularly on the topic with the aim of helping fellow small business owners on their journey.