Jacynth Bassett

The Bias Cut


Jacynth runs The Bias Cut, a first age-inclusive multi-label premium womenswear online shopping platform, that aims to lead the way for social change and challenging ageism in the fashion industry. The Bias Cut has over 36 labels, a global customer base and a community that reaches over 10,000 and has featured in national press and has numerous celebrity fans. Jacynth is a recognised “Ageism-Fighting Trailblazer” (Global Health Ageing) pioneering age-inclusivity in fashion and regularly comments on the topic.