Ismay Ruth Mummery

Boy Wonder Ltd.

Ismay is the founder of Boy Wonder, a boy’s fashion with a big focus on sustainability using organic cotton and chemical-free prints as well as offering a repair kit and care guides to give shoppers the tools to care for their purchases. Ismay is a widowed mum of an 11-year-old boy who is the inspiration for the brand and has also created the Boy Wonder blog with 45,000 unique readers from all over the world.