Emma Williams
emwillcare
https://www.emwillcare.comDr Emma Williams BCBA-D, is the founder and CEO of emwillcare and one of around 80 behaviour analysts worldwide specialising in dementia care, with 28 years’ experience. She delivers behavioural consultancy, training and service-improvement across care homes, hospitals and communities, and leads Less Distress: a behaviour-science and AI service that turns everyday observations into timely, person-centred guidance for carers. Her work is supported by Alzheimer’s Society Launchpad, Business Wales and Barclays Eagle Labs, alongside collaborations with NHS and local authorities. Emma’s mission is simple: make expert behavioural support accessible to every carer and every family.