We recently hosted a fabulous breakfast session all about the power of SEO, hosted by Silvia Del Corso and Charlotte Wise. Silvia has kindly contributed this blog all about why, as small business owners, SEO needs to be a big consideration.
Empowering Your Business Through SEO: A Guide for Female Entrepreneurs
When you launch a small business or start-up, it’s common to wear many hats. One minute you’re the CEO, the next you’re the marketing director, the bookkeeper, or the customer service rep.
But what about when it comes to SEO? What even is SEO?
SEO, or Search Engine Optimisation, is the process of enhancing your website’s visibility on search engines like Google. It’s like the secret sauce that helps your site rank higher in search results, making it easier for potential customers to find your business online.
Understanding and implementing SEO can seem overwhelming, but fear not. Here are some simple, straightforward tips to help you get started.
Know Your Keywords
Keywords are the terms that people type into search engines when they’re looking for a service or product like yours. Make a list of keywords related to your business and use them throughout your website content. There are free tools like Google Trends to help you identify these.
Quality Over Quantity
When it comes to content, quality beats quantity every time. Ensure your website’s content is relevant, informative and engaging. This not only helps with SEO but also builds trust and authority with your customers.
More than half of all web traffic comes from mobile devices. Ensure your website is mobile-friendly. Google favours websites that are optimised for mobile, so this is a crucial step for SEO.
Secure Your Site
Google prioritises secure websites. Make sure your site has HTTPS encryption. This not only improves your SEO but also assures visitors that their information is safe on your site.
Optimise Your Images
Ensure your website’s images aren’t slowing down your page loading times. Use tools to compress images, and don’t forget to add alt text, which helps with accessibility and boosts SEO.
Use Social Media
Sharing your website content on social media can drive more traffic to your site, improving your SEO. It’s also a great way to engage directly with your customers and build your brand.
By incorporating these tips into your digital strategy, you can improve your SEO and increase your business’s online visibility.
However, SEO is a long-term commitment and can be time-consuming, especially when you’re juggling all the other aspects of running a business. If you feel ready to outsource this crucial element that can transform your site from a passive business card to an active source of regular and targeted business leads, we’re here to help.
At PinkSEO Ltd, a women-led and #ialso100 f:entrepreneur recognised pure-play SEO agency, we specialise in helping businesses enhance their online presence, increase organic leads, and improve ROI through effective SEO strategies. Why not get started with a free SEO audit at https://pinkseo.marketing/complementary-seo-audit/?
Remember, understanding and leveraging SEO is a powerful way to drive traffic to your site, improve customer engagement, and grow your business.
Here’s to your success!
About the Author
Silvia Del Corso is the Director of PinkSEO Ltd, a dedicated SEO agency based in Isleworth. With over a decade of experience in the industry, Silvia’s companies have helped more than 500 small businesses “Be Found Online” – the inspirational strapline of PinkSEO.
Her journey began in Italy in 2011 when she co-founded WebforYou, a digital agency. In 2016, she relocated to London and established PinkSEO Ltd, where she continues her passion for supporting SMEs with proficient search engine optimisation services. Now, PinkSEO Ltd is an accredited Living Wage Employer and a member of the Good Business Charter, employing a team of six, including copywriters, web developers, account managers, and SEO specialists in the UK.
When she’s not optimising websites, Silvia is a proud mother of two, juggling the busy world of digital marketing with the demands of family life. Her unique blend of professional experience, commitment to ongoing education and innovation, and personal warmth makes her an asset to any business seeking to boost their online visibility and success.