Kelly Forbes

A’ARU Collective

Kelly is the founder of A’ARU Collective, a sustainability-led travel platform committed to rebuilding consumer trust through transparent storytelling and circular economy principles. With a background spanning 25 years in luxury travel : from agent and tour operator to Global Sales Director : she combines industry insight with entrepreneurial vision. A first-class Oxford Brookes graduate and recipient of the Jack Camilleri Award for Outstanding Achievement, she is driven to position A’ARU as the global leader in ethical experiential travel.

aarucollective.com Female Founders List 2026