About us

Events, Content, Storytelling

The Story

Michelle Ovens CBE is a small business enterprise expert who runs Small Business Britain, an organisation with a world class track record in the conception, management and execution of high profile, national campaigns particularly in the small business and enterprise sectors.

She set up the f:Entrepreneur Campaign, which launched on International Women’s Day 2017, because of the growing sense that there should be more recognition for the power women who run so many businesses in the UK.

Michelle Ovens CBE, founder of the f:Entrepreneur campaign, beside the River Thames in London

The Campaign

The goal of the campaign is to celebrate the dynamic and inspirational businesses led by women in the UK, with a specific aim to increase the number of female-owned businesses from 20% to 30% by 2030.

The campaign is aimed at both men and women, because everyone has something to learn from these stories of challenge and success. Through events, content and story-telling, f:Entrepreneur showcases role models to help and inspire all small businesses.

Four Female Founders List members holding an f:Entrepreneur sign beside the River Thames, with the London Eye behind them

The Events

The campaign is built around a programme of stories and events including webinars, workshops, interviews, roundtables, Q&A sessions and panels as well as larger all-day events throughout the year.

Guests chatting over drinks at a busy f:Entrepreneur community event

The Community

Members of the Female Founders List community laughing and dancing together inside the boat at the boat party
Members of the Female Founders List community at the 2026 boat party on the Thames.

We are here to help and to inspire. Please feel free to reach out to us.

Contact Us